Creative Fuse North East
- Published: Tuesday, 02 April 2019 11:32
- Written by National Centre for Universities and Business
Creative Fuse North East involves all five of the North East’s universities – Newcastle, Northumbria, Durham, Sunderland and Teesside – and is funded jointly by the universities and the Arts and Humanities Research Council.
Led by Newcastle University, the universities are working with the 12 local authorities in the North East, businesses, artists, cultural organisations and partners to research how the Creative, Digital and IT (CDIT) sector can ensure it has the right skills for a sustainable future.
The project also looks at how the skills within the region’s CDIT sector can benefit the wider regional economy, for example by exploring opportunities for placing creative practitioners in businesses in other sectors as a way to increase innovation, along with how to develop more entrepreneurial graduates.
Creative Fuse North East builds on a similar project in Brighton launched in 2011. A report published in November 2015 highlighted that, as a result of the Brighton Fuse project’s evidence that was used to lever European funding, Brighton and Hove's digital and creative economy is now worth more than £1 billion to the city each year. Research carried out by Brighton Fuse also showed that ‘fused’ businesses grow three times faster than unfused businesses.